Experienced facilitators attend the EQ Train-the-Trainer Certification.

Directors, VPs, C-level
Learning and OD leaders at the Director, VP and C-level attend to experience the program first-hand in order to build an organization-wide learning strategy that incorporates emotional intelligence. They attend to plan return on investment, linkages to existing competency models, and global outreach and large-scaled implementation. Learning executives utilize the subject matter and leader materials for one-on-one coaching for high potentials and to provide sessions for key audiences.

Managers
Managers in learning and development, or managers with training responsibilities for their staff, attend for a wide array of reasons that span the management function: from strategy implementation like planning pilots and rollouts, to understanding the curriculum at a higher level in order to manage their training staff, to facilitating sessions of their own and learning to debrief assessments in one-on-one sessions.

Consultants
External consultants typically attend because they either have a client with an upcoming emotional intelligence need, or they want to add new offerings to their toolkit. Consultants utilize the subject matter and leader materials not just for program facilitation, but for one-on-one coaching in EQ and leadership as well.

Senior Trainers
Trainers with extensive industry experience attend so they can immediately facilitate Discovering Emotional Intelligence programs, become the subject matter expert in EQ skill development, learn how to debrief the Emotional Intelligence Appraisal, and network with colleagues.

Academics
Professors in business schools understand that skills like emotional intelligence are valued by businesses and many MBA programs are incorporating emotional intelligence into the curriculum. Adjunct professors also teach courses to working professionals, while professors of psychology, communication, and even a few specialty majors, like nursing and engineering are incorporating emotional intelligence skills in undergraduate level coursework.